Hey guys and girls
Here's the 411. I'm looking for some quick feedback.
I work for Follett. Our company runs college bookstores on university campuses.
Right now we are working on a new marketing campaign for our new buyback program.
We are trying to promote or entice students to take a mastercard gift card instead of cash back.
This way stores carry less cash. As of right now students would much rather have cash in their pockets.
My question to you guys/girls who are in school now what would entice you to take the mastercard gift card instead.
Some stores are offering an extra $5 gift cards on top of your cashback you received from selling your textbooks back
to places like McDonalds and Starbucks.
Any thoughts would be great.
Please make it realistic also. lol :shock:
I thought I would post here since alot of you guys are in school or have been.
Plus everyone is always so open and thoughtful.