Re: So Ford wonders why they are losing money? $34,000 adjusted market value!
in such a low volume market, its common. They don't care if they get 40 people who want to buy a GT at MSRP. They only need to find one person who is willing to pay that $34k. In the meantime, its bringing people into the dealership to look at it, effectively free (well not free, whatever it costs them to hold the car) advertising. They aren't in a huge hurry to sell the car, so they will try to get as much money for such a rare item as they can. Supply and Demand, Sure, demand is low, but so is supply, so sometimes it takes time to sell it, but someone will pay it eventually. Low volume, high premium items usually take a while to sell, as it takes a while to find the right buyer. I never understand why people get in a tizzy over market adjustments. Its just the same as any other negotiation. If you think its crap, but are actually interested in buying the car, try to haggle. If the market adjustment is appropriate to the market, the dealer will not budge. If its just them trying to steal money (and doesn't accurately reflect market value), they won't sell the car, and eventually they will have to knock it off of the price to sell the car. I thought it was crap at first that we had to pay MSRP for my wife's mini, but its relfects the market value. Even now that the '07 mini's are out, dealers STILL aren't discounting the '06's more than $500 off of MSRP (and they are having no problems getting rid of their stock). Resale value of them is excellent. Also, this is dealer level add-on, as another pointed out.
Three letters can explain why Ford is losing money. . .
2004 Velocity Red Mica Mazda3 S
Leather, Sport package, Xenons, Nav., Speedline grille,Koni Yellows, and 17x7 Bronze Racing Sparco NT-R's (15.3 lbs) wrapped in 225/45-17 Dunlop Direzza Z1*/Mazda Millenia 16x6.5's wrapped in 225/50-16 Hankook Z214 C71's