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post #1 of 12 (permalink) Old 09-05-2005, 12:22 PM Thread Starter
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Mazda brand popularity

I believe Mazda has been making great cars.
However, their popularity seems to lack behind.* Sales are not to par with other japanese automakers.* Brand identity I believe is not very strong either.
Yes, people know Mazda, but the name does not bring much appeal/spark.
Is it marketing?
What do you think the reason for that is?
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post #2 of 12 (permalink) Old 09-05-2005, 01:00 PM
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Re: Mazda brand popularity

the rx7 gave mazda a bad name. people associate mazda with rotary and failure.

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post #3 of 12 (permalink) Old 09-05-2005, 01:52 PM
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Re: Mazda brand popularity

That's ashame, I would think now with the RX-8 that Mazda can be associated with rotary and success. The fact that Mazda has the ONLY rotary car in production should be enough exclusiveness and give them a great deal of recognition. That's just my opinion. I don't know why Mazda doesn't have more popularity within the past few years, since the release of the Mazda 6, RX-8 & 3, I would think they would earn quite a bit more recognition and popularity. I'm not sure what's wrong with people out there. Most of the time I get alot of head-turns, double-takes, and attention out on the road, but then there's times when I don't and I expect too, from certain other cars. I don't know why they act like my car isn't anything that stands out. Oh well, screw those few drivers out there. For whatever reason I don't know why they don't recognize me. I really stand out in my area when driving around.

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post #4 of 12 (permalink) Old 09-05-2005, 02:48 PM Thread Starter
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Re: Mazda brand popularity

[quote author=csweeney link=topic=28705.msg395490#msg395490 date=1125939626]
the rx7 gave mazda a bad name.* people associate mazda with rotary and failure.
[/quote]


Had a 1987 RX-7 from new til up to 115K miles.
Asides from regular up keep, had only minor problems.
But that was just me one person.* I loved the rotary and its' humming.
What was the bad name due to? :huh

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post #5 of 12 (permalink) Old 09-05-2005, 04:33 PM
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Re: Mazda brand popularity

[quote author=Vegasdriver link=topic=28705.msg395584#msg395584 date=1125946110]
[quote author=csweeney link=topic=28705.msg395490#msg395490 date=1125939626]
the rx7 gave mazda a bad name. people associate mazda with rotary and failure.
[/quote]


Had a 1987 RX-7 from new til up to 115K miles.
Asides from regular up keep, had only minor problems.
But that was just me one person. I loved the rotary and its' humming.
What was the bad name due to? :huh

MAZDAS ARE GREAT! arty:
[/quote]

The RX-7 wasn't unreliable per-se, but it was very fickle to the way it was maintained. Normal maintenance was more extensive than usual piston-powered cars, and the turbos in particular could die an awful death if the right set of conditions came around. One good ping was all it took to cause huge damage to your engine. So that rep wasn't entirely unfounded, although people who have taken care of those cars have driven them well into 150k+ and beyond.

All together, the 90s weren't kind to Mazda at all, and a lot of that sentiment is still hanging around, whereas Honda/Toyota/Nissan/Subaru have only been building their reputations more and more (well, maybe not Nissan). That said though, Mazda is moving in the right direction, and they'll be running with all the big Japanese labels before long if they keep it up.
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post #6 of 12 (permalink) Old 09-05-2005, 04:37 PM
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Re: Mazda brand popularity

^explained nicely

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post #7 of 12 (permalink) Old 09-05-2005, 06:48 PM
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Re: Mazda brand popularity

I concur! Mazda is still in the middle of a renaissance. They are doing well, and are on their way to reclaim some respect that they once had. At one point back in the 70's or 80's, Mazda managed to dethrown the Corrolla as the best selling compact in the US. Perhaps, one day, Mazda will eclipse the Corolla again. Sure, it's not likely, but it is possible.

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post #8 of 12 (permalink) Old 09-05-2005, 06:59 PM
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Re: Mazda brand popularity

I also think Ford has something to do with the not so hot popularity.
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post #9 of 12 (permalink) Old 09-06-2005, 11:07 AM Thread Starter
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Re: Mazda brand popularity

Good points and explanations guys.
I also believe in the futute with these latest line of models, Mazda has only one way to go, UP! :dance:
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post #10 of 12 (permalink) Old 09-06-2005, 11:50 AM
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Re: Mazda brand popularity

I dunno it seems to me like mazda is doing a lot more advertising and i see a lot mroe on the roads

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