No respect No loyalty
As some of you know and for those who dont, I sell mazdas. I do fleet and internet sales. Ive been employed with mazda for a little over 3 years and absolutely love the brand, factory support is awesome, great ride and drive events, last year they sent me to cabo san lucas for a , I love em so much I bought my 3 in great confidence. I am 23 years old and have been selling cars since I was 18. Im from the new school of selling cars where the internet is a powerful tool, providing information on my pricing etc. I dont try and fool people about invoice, incentives available and holdback or anything. Most cars I sell are under invoice. I believe if I provide all the information and treat the people very nice, the only way they wont buy a car from me is because they dont want a mazda.
I was working with this lady in her mid 40s for the last 3.5 weeks. She made 7-8 showroom visits to gather information. Originally she was comparing mz3 vs civic vs corolla vs matrix,with a clip board in hand,from berkeley (for those of you who dont know, probly the most liberal city in the usa) a traditional sales persons nightmare. I took the gal and helped her with any and every question she had, and gave her a ton of info on the 3 that she didnt even know about. Every time she came in the dealership the 7-8 times I did this. I even followed up each visit with a phone call thanking her for the opportunity to earn her business and emplored her to call with any questions, which she did more than once. Last saturday she told me she was going on vacation and was going to be back today. So I come in to work do my morning thing, coffee, put cars on display, check emails and then I go to service and there she is standing there. She tells me that she bought a car the night before from one from my arch rivals. Then she explains to me that she is a "new age buyer" and doesnt negociate on price and the quote they gave her was $50 better than mine. I hit the f*cking roof $50???????????????????? 3 and a half weeks?????50$????????????? I then asked her if she doesnt negociate why did she shop my price, or at least call me and tell me your back early and give me a shot to beat their price???? For 50 bucks I would have paid it to her out of my pocket. she then replies"Im sorry but Im a new age buyer" So then I tell her that she isnt a "new age buyer" because new age buyers arent that disloyal and so F*ckin stupid!!!!!
thanks for reading if you finished it, I just had to let this off my chest or It would crap me out all day! I run in to people like this way to often. These are the people that make me want to quit a profession that I love at a store/brand that I feel great in representing.
Have a great day