Protecting Kids or Just plain stupid - FMVperformance.com : The site for all your Ford Mazda and Volvo needs
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post #1 of 20 (permalink) Old 05-25-2005, 03:49 PM Thread Starter
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Protecting Kids or Just plain stupid

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Group asks Burger King to halt 'Star Wars' deal
By Bruce Horovitz, USA TODAY
The Force may — or may not — be with Burger King's latest Star Wars-themed Kids Meals.

Burger King's 'Star Wars' tie-in is the fast-food chain's first global promotion.
By Rene Alston, USA TODAY

One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13.

The same group, Dove Foundation, got McDonald's 13 years ago to apologize for "confusion" from its promotion of PG-13 Batman Returns with Happy Meals. Now, it's going after BK's latest Kids Meal promotion — targeted at kids ages 4 to 9. The meals feature characters from Sith or other Star Wars films.

"When Burger King puts that in a Kids Meal, there's an implicit endorsement of the movie," says Dick Rolfe, chairman of Dove Foundation.

This is no small matter. Product licensing and promotion is a $100 million annual business. Since the first Star Wars was released in 1977, the six films have racked up almost $9 billion in merchandise sales and product promotions.

For Burger King, the stakes are huge. The No. 2 burger chain is in the 16th month of a major rebound. The Star Wars promotion, dubbed "Choose Your Destiny," is the 50-year-old chain's first global promotion.

Burger King officials insist the promotion isn't specific to the latest film (the others are rated PG), but one that relates to the chain's long-term relationship with the Star Wars franchise. Executives point out that only four of the 31 Kids Meal toys are specific to Sith.

The toys "clearly celebrate not just one film but the entire Star Wars saga," says Edna Johnson, a Burger King spokeswoman. "The reception at our restaurants and from our customers has been overwhelmingly positive."

But Rolfe says "the tie-in is very specific to this film." Wrappers around Kids Meal toys all promote Sith, he notes.

Dove Foundation, a non-sectarian family advocacy group, sent an overnight letter to Burger King last Thursday requesting the promotion be stopped. It also conducted a national phone survey of 889 adults and says 83% felt the promotion was not appropriate for kids.

Another critic says the fault isn't that of Burger King but Star Wars creator George Lucas. "It's irresponsible of George Lucas to OK the marketing around this PG-13 movie to young children," says Susan Linn, a Harvard psychologist and author of Consuming Kids: The Hostile Takeover of Childhood.

"Star Wars is broader than a single movie," says Lynn Fox, a LucasFilm spokeswoman. "Parents know that Star Wars has been a positive influence."
Story: http://www.usatoday.com/money/indust...ars-usat_x.htm

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post #2 of 20 (permalink) Old 05-25-2005, 04:03 PM
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Protecting Kids or Just plain stupid

Just plain old stupid..cant people find better things to do with their lives..Leave Burger King along..


[thread jack]
Anyone else see that comercial with vader and the creppy burger king guy and their little breathing competition...[/thread jack]
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post #3 of 20 (permalink) Old 05-25-2005, 04:07 PM Thread Starter
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Burger king commercials have become weird/creepy/off the wall

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post #4 of 20 (permalink) Old 05-25-2005, 04:14 PM
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all companys nowadays are going to extremes to sell there product...to much competition out there for them not to do so..

**and you thought that wouldn't get removed?
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post #5 of 20 (permalink) Old 05-25-2005, 05:13 PM
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What kid doesn't see PG-13 movies? PG-13 doesn't mean no kids, it just means be aware of what it is before the kids see it.
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post #6 of 20 (permalink) Old 05-25-2005, 05:22 PM
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Quote:
Originally Posted by "rhigareda"
[thread jack]
Anyone else see that comercial with vader and the creppy burger king guy and their little breathing competition...[/thread jack]
I saw it!! I thought i was hilarious!


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post #7 of 20 (permalink) Old 05-26-2005, 04:26 PM
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people are idiots


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post #8 of 20 (permalink) Old 05-27-2005, 10:14 AM
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I don't think they're idiots, I think they have a valid point.

PG-13, according to the MPAA, means that some material may be innappropriate for children under 13. Burger King's kids-meals are intended for children 4-9. They have a point that it's innappropriate to market a movie to kids that are below the age the movie is intended for.

That being said...does it really require all the grandstanding and "OMG protect the kids!" No, if you don't like it then don't take your kids to Burger King. It's not like we're talking about "Hot Interracial/Trans-sexual Gangbang Lust" move-inspired Happy Meals...."look mommy, my prize is a soggy balloon...what's this white stuff?"
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post #9 of 20 (permalink) Old 05-27-2005, 10:52 AM
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damn whats wrong with people!!! why are they making such a big deal over that. stuff like that is just to funny, i would like to have a word with the dove people...lol


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post #10 of 20 (permalink) Old 05-27-2005, 01:06 PM
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:shock: why eat at burger king when theres Mickey Ds lol


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