"Rice" it's not just for three meals a day anymore
It's pretty easy to understand what folks mean by 'rice' though I'm sure some people's definition is different....
"Those lights are rice dude!"
"No way man, they're sick. I'm getting them."
"shung-ling way faa doo sung!!!"
I'm assuming the origins of this slang is from Westerner's once learning that lots of Japanese youth are modifying their Japanese cars (heh heh, domestic vehicles to them) with 8000K lights, big spoilers, extreme drops, underbody lighting, fancy paint jobs, etc... And many people here in the US and Canada associate Japan with rice (hell, we as a society associate all Asian culture with rice) just because it's their staple grain. So, when someone here adds what may be seen as an outlandish or extremely unnecessary modification to their car, they're called a Ricer, and it's always intended as an insult, or at least in a slightly derogatory manner. When we call someone a ricer we're saying we look down on Japanese youth that modify their cars as part of their pop culture, and that we think it's stupid, and that we think the 'ricer' in question is also stupid.
So car modifying is a big thing in Japan and it's created, even more so than here, a huge industry that's good for their kick-ass economy. They go to meets just like we do, admire each other's rides, brag, sometimes race their cars, stuff like that. In other words, they're probably "ricing right out"!! Seems pretty harmless to me though, and it probably doesn't get many people hurt, cause we all know how smart those Japs are, right? Man, I'd buy a Sony system over GE anyday, wouldn't you? Heck, I even bought a Mazda car over one made by the Big Three too, didn't you?
Now we all know that ricing is bad, and that those crazy, camera-happy Japs are just something to laugh at but but at least they don't have the world's highest murder rate.
I don't know, the whole rice thing just seems a little racist to me, but I could be wrong. God knows my wife often thinks I am.
I wonder if Japanese kids call their buddies pototo-ers when they put a set of roof-fogs or an American flag in the window of their 'imported' GM truck, or if they attempt to apply for a fishing rod or a firearms licence? Oops, nearly forgot, you don't even need a licence to buy a gun in Texas, just one to drive.