Cadillac is adored for building engaging, emotional vehicles like the CTS-V and the ATS. In contrast, Lincoln receives scorn for its lineup because people think it is comprised largely of warmed-over Fords.
Rather than trying to compete with sporty rivals, the division named after the 16<sup>th</sup> president of the United States is taking a customer-focused approach to growing its business, one that focuses on offering unique ownership experiences that rival brands don’t necessarily match.
How is Lincoln
elevating its game in an admittedly crowded luxury market? Well, it has introduced something called Black Label, and no, it has nothing to do with a certain brand of Scotch whiskey. In simple terms, you can think of it as a top-tier vehicle trim that includes a surfeit of additional benefits.
Black Label starts with special – and very high-quality – themed interiors. In the MKX
crossover, for instance, four are offered including Thoroughbred, Modern Heritage, The Muse
The last of those offerings features rich, dark-brown Venetian leather throughout and was supposedly inspired by high-end chocolate.